Hitting the Nail on the Head
Like the above subheading states, writing a pitch document really is about hitting the nail on the head. It is essential that, for someone reading the document for the first time, they are able to gain a clear, well-informed sense of what the pitch is trying to convey. As well, they should be able to take away at least three key messages or points that sum up the entire pitch.
Trial and Error
During my first attempt at completing a pitch document, I found it most helpful to ask myself key questions whilst writing.
Who specifically is this pitch addressing? What is this pitch about? When are you planning to start actively working on your ideas? Why are you writing this pitch? What are the desired effects you hope your ideas will produce? How are you going to promote your ideas to the world? Having these key questions in mind whilst producing my pitch document really helped me to communicate my ideas in a clear, direct, and concise manner.
However, although using these specific questions for inspiration helped to shape and direct my ideas, at times, I found that my pitch document became a bit too regimented; something was missing.
After much discussion and collaboration with colleagues, I learned that, although covering key points is essential within a pitch document, it is helpful to write it as though you are telling a story to your audience. For example, to begin with, it is useful to write something about the main inspirations behind your pitch ideas. Whether that involves images, quotes, or specific pieces of research, this allows you to establish the themes and tone of your pitch, and helps to contextualise and set up your ideas that will be discussed further on. As the story develops, you can then cover the who, what, where, when and how’s.
Creating a Clearer Vision
In addition to including key pieces of information within a pitch document, I also learned that using visual aids helps to improve and strengthen the overall presentation of ideas. Particularly, visual aids allow the client or customer to gain a clearer image of how the end product can look. By using photos, images of different textures, colours and patterns, and creating mood boards, this significantly helps the visualisation of any logo designs, or ideas for social media posts, described. I found it most useful to use websites such as Pinterest and iStock, as these provided me with images and other designs which I could then use to support my own visions.
Overall, from this past week, I have learned how to write a clear and compelling pitch document, which concisely covers main ideas, and also allows the customer to easily visualise the end product.