BACKSTAGE

Design / Marketing / PR

There was a debate within the team whether we could succinctly write up our work with our studio friends over in Purfleet or whether we should talk individually to each project.

Clients who became friends is the best way to summarise our journey with these guys.

Onto the actual work! We were asked to rebrand The Backstage Centre last year (2021). Wanting to keep largely familiar to the original branding, we were tasked to create new modern logos and branding guidelines whilst their new website was developed. We captured images which have been used across printed marketing and online.

We’ve run their social accounts until their in-house team was bolstered and trained, including all the usual behind the scenes work. From considering the clients strategic plans and aligning brand content to help reach those objectives to exploring marketing opportunities, like attendance at events and advertising in trade publications, we have offered a wraparound service to The Backstage Centre for years.

We helped get the studio covid-compliant after new Government rules were released during the pandemic. Speed was key here, as every lost day of business was costly. So after a site visit, our designers got to work sourcing items and designing material needed – from internal and external signs, directional floor signage and stickers and supporting new sign in systems, we had items delivered within 7 days.